About SW Creators

We represent creators who move culture and help brands activate with clarity, care, and momentum.

SW Creators launched in 2018 to bridge the gap between breakout social talent and marketing teams who needed more than siloed influencer placements. Our model blends bespoke roster management with an in-house campaign desk that can move at the speed of culture.

How we partner with brands

From launch campaigns to evergreen ambassador programs, we serve as an extension of your partnerships, social, and media teams. Our approach balances storytelling and accountability—bringing together creative development, production oversight, and measurement in a single workflow.

Campaign strategy & casting

Brief translation, talent mapping, outreach, and contract negotiation with clear deliverables and usage rights.

Production & creative oversight

Creative direction, shoot coordination, approvals, and delivery management to keep storytelling sharp and compliant.

Measurement & performance

Custom dashboards, attribution modeling, and actionable learnings to maximize spend across organic and paid distribution.

How we support creators

We champion creators with vision—helping them grow sustainably, diversify revenue, and safeguard their voice. Our team operates globally with dedicated managers who provide coaching, deal support, and infrastructure tailored to each creator's goals.

Representation & brand partnerships

Dedicated representation team handling brand communication, rate negotiations, and long-term partnership planning.

Growth & positioning

Audience and platform analytics, creative feedback, and content planning to evolve your presence and revenue mix.

Legal & financial guidance

Contract review, regulatory compliance, and introductions to specialized partners in finance, legal, and taxation.

Leadership

A multidisciplinary team across partnerships, strategy, legal, and analytics orchestrates every campaign.

Sara Williams

Founder & CEO

Former global partnerships director at a top entertainment studio with 12+ years scaling creator-led campaigns.

Malik Chen

Head of Talent

Leads roster development across NA, EU, and APAC. Background in creator management and digital rights.

Amina Farouk

Director of Brand Partnerships

Builds integrated programs with enterprise brands, grounding briefs in market insights and performance metrics.